Small business website optimization involves a number of aspects – most of which are rarely paid any attention. Sadly, this results in many websites being inefficient – regardless of how “nice” they look, or how appealing they may seem.

Consider this:

Your company website or blog has ONE single goal – to convert visitors into buyers or consumers. As such, everything you do on your website should be geared towards getting the prospect to contact you, or request a quote, or buy something. But how well is your website doing this?

Considering the number of possible distractions, it is easy to “lose” your visitor (prospective client). Think logically – the more options you leave the visitor, the less likely he or she will be to take the action you want them to (make contact so you can do business). In fact, the more options you have available, the less likely he or she will be to take ANY action…

So – how many options do you offer your visitors? Do you place advertisements or links on your website that can send your visitors away? While what you offer may be considered a useful resource, it could still take the prospect away, and he or she will probably never return.

Small business website optimization means setting up your site in such a way that it retains as many clients as possible. As such, every little thing on your website should either lead the visitor deeper into the content, or be focused on getting him or her to offer personal contact details. Anything that does not fit into that frame of reference is unnecessary, and could simply cost you customers – and money.

NOTE:

This does not include necessary links – like your privacy policy, website disclaimer, and required links to professional associations and governing bodies which are legally required. However, you will note that these are often placed out of sight at the bottom of the page – to decrease the likelihood of them getting clicked on.

So…

Is your small business website optimized? Or is it “just there”?