Should you outsource your business website promotion, or not? The answer to that question will depend on a number of different factors, and the size of your company is not necessarily one of them.

Firstly, let’s look at WHY you would consider outsourcing in the first place:

Under normal circumstances, you can outsource any non-core activity of your business to an outside institution. As long as you retain control over your core activities (the ones that actually make you money), it is acceptable. However, the question arises – is your marketing on the internet a core activity, or is it just another advertising medium?

If you outsource all your marketing and branding, fine – go ahead. If not… reconsider.

Outsourcing is usually done because of limitations inside the company – either in terms of knowledge or skills, or because of a lack of man-power. In other words, either you or your staff lacks the skills for the task, or you prefer to keep your staff trimmed to the minimum possible number, and get someone else to do the rest.

There are exceptions, of course – in some cases it pays to pass the business website promotion to a company that has access to more resources, and can do a better job for the same price it would have cost you. In this case, it simply allows you to free up more time for profit-generating activities.

Of course, there is one more reason – some companies tend to have a very regular turnover of staff. As such, you may find yourself constantly searching for people who can actually take care of it, or constantly training someone to manage your internet presence. In this case, you simply want consistency and continuity.

Next, consider the options:

On the one hand, you can simply outsource all of the promotion for your business blog or website. In fact, many companies appoint an independent website administrator to handle everything it entails. You could, however, decide to do the website updates and management yourself (or internally), and just outsource the advertising and branding.

Considering how simple some of the tasks are, it is quite easy to train someone on your staff to do it. The biggest challenge lies in keeping track of what has been done already – for instance, which directories has the site been submitted to, where have backlinks been obtained, and where have articles or press releases been submitted?

Also keep in mind that with more and more people becoming socially active, some of your employees may have sizeable personal networks or Facebook, Myspace or Twitter – and if you can tap into that, you can immediately have some good exposure. As such, it might actually pay you to do your business website promotion internally.

Lastly – keep in mind that depending on the competition (or lack of it) for your website, promoting it might not be such a daunting task at all – and especially at first, might be something you can take on yourself. It is not something that requires large amounts of time – it just requires regular attention if you want it to snowball eventually.